In the past few months, I was struggling to acquire my restaurant business in Denver, Colorado about the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all of my difficulties – local SEO. I contacted a specialist Seo agency providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a variety of strategies made to enhance the major search engines page ranking of my website and drive increased traffic and sales. Let’s take a look at how these strategies worked to promote my business.
Local Listing Sites: Local SEO employs local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search engine results. The richmond marketing firm provided strategies that helped raise the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data associated with my company, the details on my business that is certainly stored on all of these sites appears being a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, which happens to be attempting to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local SEO services include building backlinks into a business website. Consistent with Google’s latest Penguin update, my SEO service provider took care to develop backlinks to my website from reliable websites with content related to my business. I saw that relevancy was crucial because the major search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or maybe the speed where backlinks are made. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google have a look at my links as spam. Moreover, they also employed tactics riichmond as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, and other strategies were adopted to boost results.
Social Websites Promotion: My provider also used effective social media marketing optimization methods to drive my target audience to my website. They built my business profile on popular social networking sites like Facebook, Twitter, Google plus more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show google search results from social networking sites (Facebook, Google , Twitter, plus more) these profiles can also be and helps to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum using marketing potential with all the features (paid advertising facility, contests, business pages with regards to Google , and a lot more) in social media marketing sites. Inside my experience, focusing on a certain social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest way to promote your business online.
Pay per click marketing advertising (paying money to look engines to present your internet site at the top search results) is regarded as an effective strategy to promote web based business because of easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also called geo-targeted PPC. The advertising was dedicated to the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised within my geo-targeted PPC.